Two Frequently Asked Questions about URL Shorteners… Are shortened URLs only for Twitter? Here’s sample of an ow.ly summary report generated within Hootsuite: Essentially, URL click data can be used to increase the chances of your followers clicking a link. For example, if 50 people click on a URL about a funny post promoting your new mobile app but only 10 people click on a URL about a more mundane post, this knowledge can be applied for future content creation and sharing. With the Ow.ly tool you can see a quick snapshot of the number of clicks on any link you shortened within HootSuite – insight you can use to determine what tweets or posts resonate most with your followers and potential conversions. The Ow.ly URL shortener is a standout because it tracks how many “human clicks” your links receive. When you shorten a URL you’ll be able to track click-through rates and even track where the clicks are occurring geographically. If you post a long URL, you won’t be able to track clicks or real-time engagement with it. Using these shorteners provides you with valuable data on how people behave when faced with your shortened URL. Remember though: bit.ly tracks all clicks, even non-human ones. It also offers tracking metrics so you know exactly how many people are clicking on your link. bit.ly is one of the first and most popular URL shortening services. 3 Top URL Shortenersīit.ly is a free service that allows you to share links directly from their site to your Twitter profile, or copy/paste the link for use anywhere. Some URL shorteners also provide tracking abilities so you can track how many clicks you receive on the shortened link. As you may know, a URL shortener converts a regular URL into a more condensed format. This post will cover what URL shorteners are, which ones are used the most today, and why they should be used in the first place. So much effort is put into creating great content that this little string of characters gets knocked to the bottom of the list even though it can be crucial to our social media marketing and SEO. We often overlook the unsung hero of our social media posts: the URL.
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